Die another Day

The James Bond franchise is a clear example of film objectifying females and forcing the audience to view females the via the male gaze. The scene within 'Die Another Day' when James Bond meets the character Jinx demonstrates my previous statement by the use of post production editing right from the beginning of the scene. We see the first shot with the use of vignette, which makes it look like we are looking through the binoculars, giving us the view of James Bond. Straight away, even a female audience is having to see through the eyes of the male. The vignette is then used again when we see Jinx coming up out of the water. As well as this effect, slow motion is used along with it, which exaggerates the shot and gives the audience more time to look at her for visual pleasure. Its also a constructed representation of reality, nobody sees the world like that.
Through this use of editing, us as the audience are made to objectify the woman, we are made to see her how the males do. This is again a false representation of reality, her character has been coded. Her movements are exaggerated and unnatural for a reason. When she walks, she exaggerates swinging her hips, she has a full face of make up despite just getting out of the water, its a false representation of females. The producers have constructed the character purely for scopophilia. This again makes the audience objectify her, her initial role in the scene is to be looked at. This is further confirmed through James Bonds dialog when she walks towards the bar. He says 'magnificent view', although clearly talking about her and not the landscape, implying that he is only there to look at the women. She then agrees when saying 'it is isn't it', which is again a false representation of females, most are modest and self conscious whereas she is craving for attention.